Heard about the matcha shortage in the world? Can you still buy it in Japan? What about other types of green tea? Here’s what you need to know about this hot topic — updated for 2026. The current mat

Heard about the matcha shortage in the world? Can you still buy it in Japan? What about other types of green tea? Here’s what you need to know about this hot topic — updated for 2026. The current matcha shortage is the culmination of a long-brewing cultural pivot: health-conscious habits, a growing fascination with Japanese ingredients, and the social media-ready pop of that electric green color. Throw in the resurgence of travel — yes, the dreaded o-word — and TikTok’s knack for transforming rituals into commodities (#MatchaTok), and it’s no wonder there’s an unprecedented matcha boom. But there’s another, less obvious factor behind the current strain: confusion over what matcha really is and how its q

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