KitKat Heartful Bear Returns for Valentine's in Japan
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Japan's Valentine's Day gets a cute upgrade with the return of KitKat Heartful Bear. This year's collaboration with Afternoon Tea Living features adorable gifts like pouches and tumblers, available at stores across Japan and online.
KitKat's Heartful Bear, a bear-shaped KitKat only available during Valentine's season, is back in Japan. These treats feature messages like "Thx!", "For U", and "I♡U", making them perfect for sharing with friends or as a small gift.
This year's theme, "Let's go out together with KitKat Heartful Bear," expands beyond chocolate with everyday items. Look for handkerchiefs, pass cases, and pouches featuring the adorable bear.
The limited-time collection is available starting January 13, 2026, at Afternoon Tea Living stores (excluding Machida Tokyu Twins) and their online shop. Prices range from ¥990 for a mini towel to ¥4,950 for a plush toy.
Original source:SoraNews24 ↗
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