FamilyMart teams up with Matsuya beef bowl chain for a limited-edition Uma Toma Hamburger. This unique burger combines Matsuya's popular Uma Toma Hamburg bowl flavors in a convenient, handheld form.

Craving a quick and tasty bite in Japan? FamilyMart is now offering a special Uma Toma Hamburger in collaboration with the popular beef bowl chain Matsuya. This limited-time burger features Matsuya's Uma Toma Hamburg—a delicious tomato-flavored hamburg steak—sandwiched between soft buns.

Available at FamilyMart stores across Japan (excluding Okinawa), the Uma Toma Hamburger delivers a garlicky, umami-rich flavor experience. For only ¥200, it's a cheaper and more convenient way to enjoy the flavors of Matsuya's popular dish. Just heat it in the microwave for 20-30 seconds for an enhanced aroma.

Don't miss out on this unique fusion of hamburg and hamburger. It's a perfect on-the-go meal or snack while exploring Japan, offering a taste of local flavors at an affordable price.