Language-learning app Duolingo is opening its first pop-up store, 'Duomart,' in Tokyo's Shibuya district. Open from December 18-30, the store will feature merchandise of the brand's popular owl mascot and other characters.

Duolingo's 'Duomart' pop-up store is coming to Tokyo's Shibuya neighborhood, styled after a Japanese convenience store. From December 18-30, visitors can purchase exclusive merchandise featuring Duo, the brand's iconic green owl, and other characters from the app.

The store's design reflects the accessibility of Japanese convenience stores, mirroring Duolingo's mission to make language learning fun and convenient. Expect photo opportunities and a range of goods featuring characters like Lily and Oscar.

The exact location in Shibuya will be revealed on December 5, following hints placed on telephone pole advertisements between December 1-4. Duomart is expected to be open daily from 10 AM to 8 PM; entry may require numbered tickets depending on crowd size.